Qualitative Data
This data requires collection from methods such as; questionnaires, survey as well as feedback given. This would be gained from a specific audience.
Quantitative Data
This information has been collected based around a certain aspect, the statistics are gathered through methods such as tally charts, surveys and experiments.
Demographic Data
This data describes a member of the audience's social status. The demographics are gathered from their social class (SEG,) gender, ethnicity and level of education. This information determines the target audience for a product, helping to present and market the product with the greatest effect.
Psychographic Data
This particular data determines what the qualities of the individual person is, this will include attributes such as attitudes, values, beliefs and opinions. This information adds to the demographics of the target audience, thus having a better effect at reaching the audiences needs.
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